Why Wrap Your Business Vehicle
There is nothing easy about running your own business. One of the more expensive and time consuming tasks is branding. To really get your products and services out there and build brand recognition, you often have to pay high rates to an ad agency and invest in a plan that means paying out ad dollars to many different venues. However, you can bypass all of this with business vehicle wraps.
Many companies are recognizing the power of this hassle-free option as an effective way to build their brand. Research shows that Americans are on the road more than ever. This makes using your company car as a billboard an ideal choice. Below, I will cover in more detail how vinyl graphics for your vehicle are the perfect investment to build brand identity.
We all know what clicks and impressions are. Think about your company vehicle the same way. Every time you drive around with a branded vehicle you are getting tons of impressions and a few of those impressions will turn into calls. As you can see by the chart below it’s crazy not to invest in a branding strategy for your company vehicles.
Here are 5 HUGE benefits to investing in a company vehicle branding program with KingSinz.
1. Influence a Lucrative Market and Bypass Restrictions
When it comes to billboard rates, timing, and placement, there is the expense and possible restrictions. You can break free from this by making your automobile a moving billboard. Plus, you can reach your target audience more efficiently. Those who are most likely to see your business vehicle wraps are heavy commuters. These people tend to be employed, are middle aged, have a higher income, and children. This is a profitable market to tap into! Best time to be on the road in Calgary is rush hour. Think of the impressions.
2. Increase Awareness and Create a Buzz
In the past week alone, 98 percent of Canadians have been in a vehicle. Vehicle branding is noticed by about 95 percent of those people. And, when they see a product on the side of a truck, van or trailer, many people think the company is reputable and a trusted brand.
3. Spread Advertising Dollars Further with Business Vehicle Wraps
You get maybe one day or if lucky, a few days of advertising when you place an ad in the newspaper. In addition, with television, it’s hard for ad reps to guarantee your ads will be seen. You also have to worry about when they will air, especially if you have not paid a premium to get primetime positioning. Many people use DVRs to skip over ads these days and are taking advantage of sling-type devices. However, with business wraps, you gain brand exposure 24 hours a day, seven days a week.
4. Generate Positive Associations
Three out of every four people were found to have a positive opinion of businesses they have been exposed to through vehicle advertising. In addition, when this form of branding is used, most people feel the company is more successful and more established.
5. Reach More People More Often
It’s possible to achieve up to 70,000 visual impressions per day for each wrapped vehicle in your fleet. This number increases the more you travel. In addition, 35 percent of the people who see these wraps look closely at the brand and advertising. And, 29 percent of viewers say this type of marketing has influenced their buying decisions.
You don’t have to invest in a full printed vehicle wrap either. There are options to choose. A typical full wrap on a van is about $6k, and that includes most branding strategy consulting and graphic design. You can also invest in a three quarter, half, and partial wrap. Whatever your budget allows just do it! Click Here for a FREE Quote on a branded wrap and receive 20% off!
