Have you ever seen a car, truck, or van in Calgary wrapped with their company brand? If so, you may have wondered whether this form of marketing, known as vehicle wraps, is a worthwhile investment to get your small business off the ground and help move it forward.
Maybe your existing brand is due for an upgrade. Trust me, you always need to be innovating and changing to compete today. And that’s why a company like KingSkinz can help.
The technology and materials used now were not around 5 years ago and the vinyl wrap industry is changing super fast. There is so much you can do to raise your business awareness with an updated company vehicle wrap. And your company vehicle, with the right message, will attract new clients.
Below, you’ll find a complete breakdown of what vehicle wraps are and why you should consider investing in them.
That’s a Wrap!
A vehicle wrap is a digitally-printed mobile billboard that, when designed right, can attract attention…a lot of attention. We have a professional team of printers and designers at KingSkinz to create and craft your brand for eye grabbing vinyl prints that we also install on your vehicle.
We create your one-of-a-kind vinyl wrap using graphic design software, and once approved we apply the vinyl film to your vehicle.
You can select either a partial, half, three quarter, or full wrap (we call the full wrap the KingSkinz), which covers the entire vehicle, and may also include wrapping the windows with a perforated film. A high-quality designed vinyl wrap typically lasts three to five years, at which time can be removed and a new design wrap can be planned, designed, and installed. Which is the perfect time for a little rebranding upgrade!
Why Vehicle Wraps Are Effective!
When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give vehicle brand wrapping more consideration based on the following statistics:
- Mobile advertising is the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
- One vehicle wrap can generate between 30,000 – 80,000 impressions daily.
- 98% of Canadians indicated they notice media targeting vehicle drivers and passengers.
- Fleet vehicle advertising boosts name recognition 15x greater than other advertising media.
- A 5 year wrap can cost as little as $28 per month.
- You’ll feel different driving a hot new branded wrapped vehicle. Seriously!
Based on these metrics, it’s easy to see why small business owners would want to consider choosing a vehicle wrap over more traditional forms of advertising.
I’m sure you all know what company this is pictured below. Probably one of the most famous wraps in town. I don’t even have to show the name or phone number. You just know. They wrap every company vehicle and people all over town recognize the brand. I don’t think its the most innovative design work but it definitely works for them.
What is The Cost of a Vehicle Wrap?
The cost of vinyl wraps depends on the size of the vehicle and how much you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,700 to $3,500. At KingSkinz we include:
- Brand strategy
- Graphic design
- Printing services
- installation
- Plenty of laughs!
Another thing to consider is the cost you’ll save not having to repaint the vehicles in your fleet. Vinyl wraps are a cost-effective solution compared to the price of a new paint job. Vehicle wraps also provide paint protection for your vehicle. The wraps give the vehicle a new look while preserving the original paint job. If you happen to damage a panel, a new piece of vinyl can be added anytime since we already have the art file!
We take pride in our ability to grow businesses with our branding, design, printing, and marketing expertise. We would love to find out how we can help personalize a vehicle wrap just for your business. To find out more information please give us a call at 587-228-2830 or email us at dlogan@kingskinz.ca.
Thank You!
Darryl
